mario and sonic at the olympics

1)The game Mario and sonic at the Olympics was firstly and only announced on the Nintendo Wii and has not been introduced to any other gaming consoles, solely because of the fact that it needs motion censored technology because without this the game becomes less interactive, and considering the Wii aims at being an interactive, fun, competitive, and enjoyable game the Wii Olympics is perfect for the console.
2)This game is essential to the Nintendo Wii because of the level of technological development that is needed, for example the motion sensor fitted on the Wii.
3)there is no evidence of online game play for the game i have chosen, this is mostly because the game is only fun when interactive as it gets everyone involved. There is advertisement.
4)the game is available on almost every gaming site for example, HMV GAME, Argos etc. when it was more popular it was harder to get hold of as it had only just been released.
5) This game has been made so that you can not connect to other people using wi-fi connection.

5 advantages and disadvantages of onlive

Advantages of onlive:

1. No piracy of games as they cant be copied

2. Top games are available online sooner than in store

3. Stock isnt limited as it is in a shop.

4. Wide selection of games

5. Save money as game will be cheaper

Disadvantages of onlive:

1. Uses broadband to play so your internet will be slow

2. threatens other console manufacturers as it might put them out of business

3. The overall onlive console could be very expensive

4. May put physical stores out of business as they wont be needed.

5. The company may not reach expectations.

mario and sonic at the olympic games

The advertisement for Mario and sonic at the Olympic games emphasises the fact that its a multiplayer game, and is affective because one of the main reasons of having the wii is the point that it is good for multiplayer gameplay, and it is interactive rather than sitting around, it gets everyone involved in the game.
The advert itself is good because it also emphasises a competitive structure, highlighting the fact that there are four players playing at once.

The advert is generally aimed at everyone, mostly teenagers and adults. This is represented by showing this age group in the advert having a good time, eagerly warming up to get into game-play.

It the advert is definately a fair representation of the game, although it is slightly commercialized it definatly has that contrasts the came really well without going over the top.

marketing terms

Marketing:
Its the process in where companies decide and determine which products will be sold; whether they are good enough to be sold, what market to target. a management process that looks at customer satisfaction and whether a product will provide for the market.

Viral marketing:
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. for example hotmail.com.

Guerilla marketing:
this is about theory and action. people are targeted unexpectedly by marketing in an unconventional way using a very low budget in order to maximize profit.

Specialist press:


mainstream marketing:
creating unique