wii fit case study

Step onto the Wii Balance Board and into a fun way to get fit.

* Control on-screen action with your movements on the balance board as you work your way through a variety of challenges aimed at getting you off the couch and into the action. Check your Body Mass Index (BMI), see your Wii Fit Age and keep tabs on your daily progress towards a more fit for you.

* Get fit with more than 40 activities and exercises, including strength training, aerobics, yoga and balance games. Whether you're doing a yoga pose or snowboarding down a slalom course, there's an activity for everyone.

* Challenge your family and friends to get in shape! Create your own personal profile and set goals, test your balance, track your progress with daily workouts and unlock new exercises and activities.

Create a Profile:

• Before you jump into doing exercises and activities, you'll start by creating your own profile. Choose a Mii, enter your height and age information, and do a few quick tests:
• BMI Check: BMI, or Body Mass Index, is a measure of body fat based on height and weight that is the standard used by agencies such as the World Health Organization and the National Institute of Health. To check your BMI, you'll enter your height then stand on the Wii Balance Board and let it read your weight.
• Wii Fit Age: After you've checked your BMI, you'll do a basic balance test and find out your current Wii Fit Age. This basic balance test measures how well you can control your left and right balance. Based on the results, you'll be assigned a Wii Fit Age.

Categories:

• Wii Fit features four main categories to choose from: Strength Training, Aerobics, Yoga and Balance Games. As you spend time exercising, you'll earn Fit Credits that unlock additional exercises and activities within these categories. Wii Fit also tracks the activities you do the most and puts them into the Favorites category.
• Strength Training: Put your strength to the test with muscle-toning exercises like Single Leg Extension, Sideways Leg Lift, Arm and Leg Lift, Single-Arm Stand, Torso Twists, Rowing Squat, Single Leg Twist, Lunge, Push-Up and Side Plank, Jackknife, Plank and Tricep Extension. Challenges include Push-Up Challenge, Plank Challenge and Jackknife Challenge.
• Aerobics: Get your heart pumping with fun, interactive Aerobic exercises like Hula Hoop®, Basic Step, Basic Run, Super Hula Hoop, Advanced Step, 2-P Run, Rhythm Boxing, Free Step and Free Run.
• Yoga: Work on your balance and flexibility with Yoga poses and activities like Deep Breathing, Half-Moon, Dance, Cobra, Bridge, Spinal Twist, Shoulder Stand, Warrior, Tree, Sun Salutation, Standing Knee, Palm Tree, Chair, Triangle and Downward-Facing Dog.
• Balance Games: Get into the action with fun, balanced-based games like Soccer Heading, Ski Slalom, Ski Jump, Table Tilt, Tightrope Walk, Balance Bubble, Penguin Slide, Snowboard Slalom and Lotus Focus.

Tracking Results:

• Keep tabs on your daily progress with easy-to-understand graphs and charts. Using your personal profile, you can set goals, view a graph of your BMI results over time, see how many Fit Credits you've earned, check your Wii Fit Age and even enter exercise time you've done outside of Wii Fit. It's all about coming back and exercising a little every day, and the personal profile makes tracking your daily progress simple and easy.
• You can quickly check your Wii Fit Age and BMI without even putting the game in the console by going directly to the Wii Fit Channel.
• Up to eight family members can create their own profiles in Wii Fit. On the profile-selection screen, everyone in the family can see each other's recent BMI progress and Fit Credit total. This will allow families to have a friendly competition to exercise and get fit.

this is how nintendo have tried to attract their customers to buy this game, firstly they have showed how the players can interact with their characters online, secondly it shows how the game works in a simple and easy way. i feel that nintendo have been very clever with their marketing skills with this game.