Tuesday 11 May 2010

Super Mario 64 DS Casestudy

Production:
Information on the game, ie. what kind of game is it, i.e first person shooter.

Who made it? Developer, publisher
Developer: Nintendo EAD
Publisher: Nintendo

How was it funded?
What new technology or key features?

Marketing:
What was the strategy, i.e. viral, conventional?
Strategy: Strategic positioning is ultimately a unique set of sustainable activities that use your company's valuable, rare and inimitable resources to change the rules of the game. Strategic positioning is about being different. Nintendo decided to uniquely devote its resources to expanding the game playing audience through two key things: 'strong community' and 'immersive games'. http://www.n-sider.com/contentview.php?contentid=331

What kind of audience are they trying to attract and how? i.e. look at the different ads.
Trailers:

Distribution:
Nintendo is also changing things up with its virtual library of NES, SNES and N64 games. This is a new and unique distribution model that has the potential for great success. Low cost hardware and software, a new intuitive game-play input and original game genres are a unique set of sustainable activities that, when combined, form Nintendo's strategic position. http://www.n-sider.com/contentview.php?contentid=331

How do you buy it?
Online and In-store, retailers such as play.com and Game.

How do you pay?
You can buy online by using PayPal, Visa Cards. Also in-store you can buy by using cash, connect debit/credit card and using vouchers/game cards/points cards.

How can you get hold of it?
You can get hold of it by going in-store and collection, pre-ordering/ordering online/in-store.

Consumption:
Is there any user generated content?
No.

Is it multi-player ?
Yes it is multiplayer, 1 to 4 people.

Is it online?
Yes you can play mini games online which are parts of the main game.
www.onlinesupermario.com/

Any points of interest, something that makes this game interesting?

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