Marketing: selling; the exchange of goods for an agreed sum of money. The commercial processes of promoting, selling and distributing a product or service.
Viral Marketing: A technique that is based on the assumption that people will share interesting and entertaining content. Videos, clips and the Internet are often used to create word-of-mouth 'buzz' for a new product or service, gaining exposure that is often more valuable than traditional advertising. Produces an increase in brand awareness.
Guerilla Marketing: A technique that creates a 'buzz' through unconventional and unexpected marketing activities on a low budget.
Specialist Press: When the press are specialised in a certain area, I.e. gaming magazines (ps3)
Mainstream Press: A wider type of press, I.e Newspapers (The Times).
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