Tuesday 4 May 2010

Definitions

Marketing: The commercial processes involved in promoting and selling and distributing a product or service.

Viral Marketing: The marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Guerrilla Marketing: Guerrilla marketing refers to highly aggressive marketing practices. It uses unconventional marketing intended to get maximum results from minimal resources.

Specialist Press: Uses strategic guerrilla print publishing and work with other competent leaders in their fields to deliver sensational custom publishing materials. Specialist press is a press that targets markets such as; magazines, online, direct mail and telemarketing to obtain the tailored research and insights you require, to optimize your approach and reach into the markets we serve.
'Merge' http://www.specialistpress.com/research

Mainstream Press:


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