- Marketing : the process by which companies determine what products to market and in what way to advertise them to their target audience. they decide what strategy to use in sales, business development and Communications.
Used to gain customers and keep those customers satisfied, as the customer is the focus of its activities.
-Viral Marketing : Determines the way in which advertising is used to encourage people to pass on the message about products or services. if information is passed from one person to big groups of friends then the product quickly gets well known. if the word does not spread then the product fizzes out shortly after being advertised.
-Guerilla Marketing : unconventional style of marketing relies on imagination rather then conventional methods such as viral marketing. guerilla marketing campaigns are unconventional and unusual and markets its target audience in unexpected places. the idea of creating an unique individual thought provoking buzz. It is an unusual way of advertising.
-Specialist Press : Advertising in specialist magazines and websites which are aimed at a specific audience, examples include a gaming magazine, cooking magazine. this addresses your main audience specifically although advertising space is shared with others in a similar market.
-Mainstream Press : "General news examples daily mail. BBC news. advertising addresses all markets possibility to draw in new customers from a different market.
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