The importance of of cross media convergence in production, distribution and marketing is that you can access different audiences in different ways, for example; GTA 4. To market this game it had to be available to all the different types of people who would be interested in it. The used both old and new ways of interesting the customers to the game. They used both old and new ways of marketing this product to the customers, for example; billboards and posters which are an older way of marketing but still available for all to see and trailers. The trailers which were used were very similar to a film trailer. Another way in which they would have gained more gamers is by releasing each trailer at different times, each containing more information about the game which gave the game a film like feature but also a series which made the gamers come back for more and wanting to see/know more about the game.
An example of Synergy in Guitar Hero is that as well as the game being released as a video game on the Nintendo Wii, PlayStation 2, PlayStation 3 and Xbox 360,there were also arcade machines released which allowed gamers to be able to play together in social/ public places (arcades). Another example of synergy with the Guitar Hero video games is that after the release and success of the video games; Key rings, Posters and Toys/ Figures were available to the gamers to purchase. This would have increased awareness of the game. Another use of synergy for the game Guitar Hero World Tour is the use of celebrities in the advertisements. This would also increase the awareness of the game but it would help to market it as it shows all of the celebrities playing and enjoying the game.
Kobe Bryant, Alex Rodriguez, Tony Hawk and Michael Phelps playing on the Guitar Hero World Tour Video Game.
Heidi Klum playing on the Guitar Hero World Tour Video Game.
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