Favorite game- trailer analysis.

Mario Kart.

1. Do you think its an effective advert and why/why not?

The trailer for Mario Karts is fairly effective because of the amount of information presented about the game. For example you are told about the new vehicles, new items, new stunts and about the new "stunning 32 courses" and are shown examples from the actual game. The trailer also shows you the variety of controllers the game allows you to play with, meaning it lets you decide which is your personal favorite. However, although the trailer may be full of information, it lacks excitement and by the end does get a bit tedious because of its repetitive shots of the game and its annoying sound track. During the trailer you are also shown step by step how to make the best use of the online Mario Karts channel, where you can play against people around the world. Although this is an interesting feature to add, the way it is presented makes it feel more of a walk through of the game rather than trailer.

2. What type of audience is the game aimed at and how can you tell from the add?

From watching the trailer you can tell that the game has a large target audience ranging from around age 10 - 40. By seeing the bright and simple cartoon graphics you can tell the game isn't aimed at any serious game players. As the game trailer lacks seriousness, it is seen to be targeted towards younger children and families. Due to the multiplayer feature and the online channel you can see that it is a game to be enjoyed as a group.

3. Do you think it is a fair representation of the game?

I would agree that this trailer is a very fair representation of the game. Watching the trailer is a complete replica of what its like when you are actually playing the game. Everything from the graphics to special features seen in the trailer will be defiantly seen within minutes of playing the game.