Viral and Guerrilla marketing: Nintendo did not use these two kinds of marketing as they were not applicable to this game, because the audience the game is aimed will not benefit from these types of advertising as they are young children so they would be to young to buy specialist magazines and information would not need to be leaked to them as there parents will be buying the game for them, once the child sees some sort of advert they will want the game.
Mainstream market: This type of advertising is much more appropriate for a game like Mario Kart as young children and parents are much more likely to see the game in magazines,papers or the t.v.
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