What has the impact of increased internet connectivity been on the media production, distribution and marketing process?

2. What has the impact of increased internet connectivity been on the media production, distribution and marketing process?

Increased internet connectivity means that we can achieve a faster broadband that is more accessible for a range of people to use for business and personal uses. A faster internet speed has had a positive impact on the production a of product. This makes the construction of a new product easier to arrange . For example the faster access means large amounts of programming data can be sent back a forth to developers in a faster and easier way. This speeds up the production process, instead of having to run around with CD's to all the people who need it, you can E-mail, or live stream things to the people who need to see. This increased time at development stage decreases the time it takes to produce the game. one disadvantage is that using a totally online production system means information sometimes gets leaked and data is sometime lost or sent to the wrong person which can result in the release of more information then was intended to give away.
As more people become connected to the internet E-commerce becomes an easier choice for buyers. Instead of going out to the shop to buy your game you click a few buttons and type in your credit card details and you get the game sent to you, this opens the market of delivery. also buying online in some circumstances can give you deals for other products sold by the store, this also opens up the door to more advertising, e.g. amazon.com has a tab called other items you may enjoy, which gives a list of products also bought by customers who bought he product you're looking at. One disadvantage of e-commerce is it takes business away from the physical stores simply because its easier to get something delivered then go out and buy it.
Increased internet connectivity opens up new windows for advertising for example websites specifically aimed at advertising the game or specifically for the game itself, also websites can put up banners advertising which makes a new source of income for websites. websites can also feature trailers and release dates, as well as advertising pre release material. websites are generally updated quite often so information is fresh and keeps the suspense building. For example GTA IV had a release clock and released information in little snippets just to keep the market buzzing about it. Also they put up hoax websites like those you can find in game on niko's laptop. Rockstar also came up with a competition which was to send in interesting and funny conversations which could be featured in the game on the radio stations.