Viral Marketing:
Guerrilla Marketing:
Specialist Press:Excited due to the fact it is part of Rock Band franchise. Magazines excited about release of new controllers due to similarities to actual instruments. Controversy due to price of the instrument controllers.
Mainstream Press: Heavily covered by mainstream press due to involvement of George Harrison, Paul McCartney and family members. Also because it was released to coincide with re-release of albums. surviving Beatles were present at enormous launch party. Heavily reported in Music magazines: split opinions due to Beatles huge fan base and influence.
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