Marketing: The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Viral marketing: It is a message (advert) that people are encourage to send to one another via the internet.
Guerrilla marketing: Marketing in a unconventional way, using a very low budget in order to maximize profit.
Specialist press: Things like magazines that are dedicated to the subject they are on and specialise in that field, for example PS3 magazine is aimed at people that are interested in the game and the console itself.
Mainstream press: Advertising aimed people that are not buying specialist magazines, in order to advertise to a new market to try and get them to buy specialist magazines and buy a series of games.
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