Marketing: The promotion, selling and distribution of a product or service
Viral Marketing: A method of marketing that relies heavily on 'word of mouth', often on the internet. The communication between potential buyers and their friends is hugely important for this to work. It creates 'buzz' or hype around a product.
Guerrilla Marketing: A method that is designed to create a 'buzz' or hype around a product through unconventional and unexpected techniques.
Specialist Press: Magazines, publications etc. that address a specific subject/industry that will only appeal to those with a prior interest.
Mainstream Press: Publications that are not linked to a specific industry or subject, therefore having a larger audience.
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