Tuesday 4 May 2010

marketing terms

Marketing:
Its the process in where companies decide and determine which products will be sold; whether they are good enough to be sold, what market to target. a management process that looks at customer satisfaction and whether a product will provide for the market.

Viral marketing:
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. for example hotmail.com.

Guerilla marketing:
this is about theory and action. people are targeted unexpectedly by marketing in an unconventional way using a very low budget in order to maximize profit.

Specialist press:


mainstream marketing:
creating unique

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