Marketing - Marketing a product includes concept, development, product launch and distribution. Often includes advertisement.
Viral Marketing - This is when moves along encouraging people to carry on a certain message, e.g word of mouth marketing.
Specialist Press - Is a publication which specializes is a certain area e.g games, music or television.
Mainstream Press - Is a must wider publication, including all types of stories and articles.
GUITAR HERO - MARKETING.
Viral Marketing - Guitar Hero released a video of a boy riding his bike along a track made to look like a guitar hero game. It was released on youtube under a fake name with no advertisement featured.
Mainstream Marketing - Using adverts on TV to promote the game, uses young people to generalise teenagers but also because of the rock genre its for a much broadened audience.
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