mario and sonic at the olympic games

The advertisement for Mario and sonic at the Olympic games emphasises the fact that its a multiplayer game, and is affective because one of the main reasons of having the wii is the point that it is good for multiplayer gameplay, and it is interactive rather than sitting around, it gets everyone involved in the game.
The advert itself is good because it also emphasises a competitive structure, highlighting the fact that there are four players playing at once.

The advert is generally aimed at everyone, mostly teenagers and adults. This is represented by showing this age group in the advert having a good time, eagerly warming up to get into game-play.

It the advert is definately a fair representation of the game, although it is slightly commercialized it definatly has that contrasts the came really well without going over the top.