viral marketing
Definition
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
wii fit: this marketing type would not be appropriate for our produce as it is not targeted to hardcore gamers which would try to get as much info about a game as they could but to everyday people and families which would not be interested to gather information about the game.
Information
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
guerilla marketing
Definition
Unconventional marketing intended to get maximum results from minimal resources.
wii fit: our game would not market in this way because this again is not targeted to a specific type of audiences but too all who enjoy interacting with other people not just in their living rooms but world wide.
Information
Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.
specialist press
definition
this is when a certain type of press is targeted to their specific audiences
wii fit: once again our game would not use this method of advertisement because it was advertised to anyone and everyone included people which would not normally be interested in games, this is the reason for how successful the game was as it opened its target market extravagantly.
mainstream press
definition
advertising aimed at large amounts of audiences that read non specific media types such as magazines, billboards ,TV and computer.
wii fit: our game uses this type of marketing because as I said before it was advertised to anyone and everyone included people which would not normally be interested in games, this is the reason for how successful the game was as it opened its target market extravagantly. this type of marketing helped wii fit to reach massive revenue levels as it needed everyone to know about it and not just gamers which you would advertise on a gamers website if so.
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