My favourite game advert analysis

This an advertisement for the New Super Mario Bros Video game on the Wii.

I think that this advert is is effective as the first piece of information that the viewer will know is that it is a multi- player game. The advert shows 4 friends all playing the game together and having a good time whilst playing. It also shows clips of the game that the players are talking about.

I think from watching the advert that this game is aimed at an older male audience (20+) but from looking at the clips of game footage it looks like it would attract a younger audience as it has bright colours and a fun tune throughout also the game does not look too challenging. As its a multi player game it will attract more people to play with friends.