Wii Fit Marketing

Nintendo claimed to have the biggest marketing campaign for the Wii fit that there ever would be, mainly because this product was aimed as a whole family game rather then one for hardcore bedroom gamers, this opening in the market created massive space and a massive audience for Nintendo to advertise too.

Marketing

Specialist Press: Nintendo advertised their Wii fit to gamer magazines. gamer magazines focus mainly focused on the games enjoyment ability rather then the corporate information behind the product or the USP of the game which is pretty obvious already.

they also advertised in business magazines to possibly advertise to fathers who want more ways to spend time with their children and kids magazines for kids to recommend to their parents.

Mainstream press: this mainly focused of the corporate information of the game and the USP.

Guerilla marketing. this marketing style did no exactly fit the image of wii fit as it is a generally crime based way of advertising e.g. graffiti, how ever there were some bill boards in notable places. As well as an unplanned advert which when on youtube http://www.thetechherald.com/article.php/200824/1226/Nintendo-denies-sexy-Wii-Fit-video-is-viral-marketing