What has the impact of increased internet connectivity been on the media production, distribution and marketing process?

2. What has the impact of increased internet connectivity been on the media production, distribution and marketing process?

Increased internet connectivity means that we can achieve a faster broadband that is more accessible for a range of people to use for business and personal uses. A faster internet speed has had a positive impact on the production a of product. This makes the construction of a new product easier to arrange . For example the faster access means large amounts of programming data can be sent back a forth to developers in a faster and easier way. This speeds up the production process, instead of having to run around with CD's to all the people who need it, you can E-mail, or live stream things to the people who need to see. This increased time at development stage decreases the time it takes to produce the game. one disadvantage is that using a totally online production system means information sometimes gets leaked and data is sometime lost or sent to the wrong person which can result in the release of more information then was intended to give away.
As more people become connected to the internet E-commerce becomes an easier choice for buyers. Instead of going out to the shop to buy your game you click a few buttons and type in your credit card details and you get the game sent to you, this opens the market of delivery. also buying online in some circumstances can give you deals for other products sold by the store, this also opens up the door to more advertising, e.g. amazon.com has a tab called other items you may enjoy, which gives a list of products also bought by customers who bought he product you're looking at. One disadvantage of e-commerce is it takes business away from the physical stores simply because its easier to get something delivered then go out and buy it.
Increased internet connectivity opens up new windows for advertising for example websites specifically aimed at advertising the game or specifically for the game itself, also websites can put up banners advertising which makes a new source of income for websites. websites can also feature trailers and release dates, as well as advertising pre release material. websites are generally updated quite often so information is fresh and keeps the suspense building. For example GTA IV had a release clock and released information in little snippets just to keep the market buzzing about it. Also they put up hoax websites like those you can find in game on niko's laptop. Rockstar also came up with a competition which was to send in interesting and funny conversations which could be featured in the game on the radio stations.

Pros and Cons of Onlive

Advantages

- Get the games instantly don't need to go to store to get the game or wait for it to be delivered.

- Don't need disc to play and takes up no memory space of your PC or Mac.

-Large variety of games from existing consoles as well as new ones.

-Cheaper to get games to gamers as they don't need to pay packaging and shipping costs.

-Don't need to get memory cards to save game data.

Disadvantages

-Will Reduce jobs meaning people will get made redundant as manufacturers and retailers will have no jobs in the games industry.

-New software so possibility for lots of problems.

-Lose owner ship of the game (ie the disc)

- you need to buy a new and expensive console to play the games on even tho most people probably have a console already i.e. xbox PS3 and Wii

-companies will spend money on creating competitive exclusive content for certain games.

-lots of people downloading a new game would crash the server

Assasins Creed II

Do you think this is an effective advert and why / why not ?

what type of audience is the game aimed at how can you tell from the add?

Do you think this is a fair representation of the game?

Yes i think this is an effective advert it shows the action, use of disguise and distraction with the girls and shows a lot of

aspects which you can find in game. It uses a well know event the venice carnival where everyone wears masks like the

carnival celebrated by the Serenissima Republic.

The game is most definitely aimed at the hardcore gamer market. this is not a family game. there is too much violence

and gore for younger audiences, the game also has a historic feel to it, as it is set in early times (venice 1486).

Yes having played the game myself i feel the advert is an excellent representation of the game. the event of the trailer

follow that of the story line, also the way in which the assassin acts and fights its an exact representation of how he fights.

the trailer also has the same graphical quality of that of the game, also the way in which everyone acts is the same.

The guards in the game also seem to have a sudden trigger switch in which they burst into action.

Wii Fit Marketing

Nintendo claimed to have the biggest marketing campaign for the Wii fit that there ever would be, mainly because this product was aimed as a whole family game rather then one for hardcore bedroom gamers, this opening in the market created massive space and a massive audience for Nintendo to advertise too.

Marketing

Specialist Press: Nintendo advertised their Wii fit to gamer magazines. gamer magazines focus mainly focused on the games enjoyment ability rather then the corporate information behind the product or the USP of the game which is pretty obvious already.

they also advertised in business magazines to possibly advertise to fathers who want more ways to spend time with their children and kids magazines for kids to recommend to their parents.

Mainstream press: this mainly focused of the corporate information of the game and the USP.

Guerilla marketing. this marketing style did no exactly fit the image of wii fit as it is a generally crime based way of advertising e.g. graffiti, how ever there were some bill boards in notable places. As well as an unplanned advert which when on youtube http://www.thetechherald.com/article.php/200824/1226/Nintendo-denies-sexy-Wii-Fit-video-is-viral-marketing

Marketing Terms

Marketing Terms

- Marketing : the process by which companies determine what products to market and in what way to advertise them to their target audience. they decide what strategy to use in sales, business development and Communications.

Used to gain customers and keep those customers satisfied, as the customer is the focus of its activities.

-Viral Marketing : Determines the way in which advertising is used to encourage people to pass on the message about products or services. if information is passed from one person to big groups of friends then the product quickly gets well known. if the word does not spread then the product fizzes out shortly after being advertised.

-Guerilla Marketing : unconventional style of marketing relies on imagination rather then conventional methods such as viral marketing. guerilla marketing campaigns are unconventional and unusual and markets its target audience in unexpected places. the idea of creating an unique individual thought provoking buzz. It is an unusual way of advertising.

-Specialist Press : Advertising in specialist magazines and websites which are aimed at a specific audience, examples include a gaming magazine, cooking magazine. this addresses your main audience specifically although advertising space is shared with others in a similar market.

-Mainstream Press : "General news examples daily mail. BBC news. advertising addresses all markets possibility to draw in new customers from a different market.

Notes on Games Britannia Program

What have we learned about the games industry form the clip about production marketing distribution and consumption?

Lord of the rings was the first book to kick start the gaming innervation. Table top gaming was one of the first forms of multiplayer gaming. This enrolled the person in a fantasy adventure but not alone with other companions and players. The dungeon master controlled the story, this game had no end and no way to win which is similar to real life.

Tomb raider was the first give women a place in the gaming world. although this character was also seen as a tease for typical nerdy gamers. Sparked other games such as Heavenly sword. Lara croft was also seen as the lady indiana jones as their interests were linked

Consumption of the first dungeons and dragons game was largely bought by Lord of the rings fans. a Majority of these were people who grew up during the arcade era.

Personalities merged between those of people who play MMORPGs, they have personality online of who they want to be seen and personality offline of who they really are. eventually these two personalities meet.

Political arguments arose when violence and crime which was unaccepted in the real world seems to become okay accepted in the cyber world.

How can you apply what you've learned to GTA IV?

GTA IV was a game which socialised gaming as people could play it to escape form the real world into a similar yet different environment where crime is almost accepted.

How can you Apply what you've learned to your case study game?

Wii Fit Research

Development

Wii Fit was first revealed as Wii Health Pack, by Nintendo's chief game designer Shigeru Miyamoto, during a conference in mid-September 2006. Then described as a "way to help get families exercising together", the game idea had first been included in Miyamoto's original design document for a core group of games including Wii Sports and Wii Play, the entirety of which was scribbled onto a sheet of paper.

As with other games designed by Miyamoto such as Nintendogs, the design of Wii Fit was influenced by activities in his daily life. He states that he and his family had become more health-conscious, going to the gym and tracking their weight. He found that it had become "fun over time to talk about these things", and as weighing oneself "didn't make much of a game",Nintendo decided to build games around the idea to mesh with the concept.

In an interview with Game Informer at the Electronic Entertainment Expo (E3) 2007 Miyamoto revealed that Wii Fit had been developed with a "full-scale" team for a year at the time. The Wii Balance Board had been worked on for "almost two years", and was inspired by sumo wrestlers' need to weigh themselves with two scales.

The game was announced under its current title at Nintendo's E3 press conference on July 11, 2007 and demonstrated by Miyamoto, Nintendo of America CEO Reggie Fils-Aime and other participants.

Research

Zynga
Casual games developer located in San Francisco, they focus mainly on browser based games as well as application widgets on websites like Facebook and Myspace.
Feature games

• Attack!
• Blackjack
• Café World
• Farmville
  
• Football
• Friend Factory
• Friends for Sale
• Gang Wars
• Ghost Racer
• Guild of Heroes
• Heroes vs. Villains
• Live Poker
• Mafia Wars
• My Heroes Ability (Zynga's only original title, discontinued)
• Pathwords
• PetVille
• Pirates: Rule the Caribbean!
• "Poker Blitz"
• Prison Lockdown
• Roller Coaster Kingdom
• Space Wars
• Scramble (browser game)
• Scramble Live
• Sea Wars
• Slayers / Vampires / Werewolves / Zombies
• Special Forces
• Street Racing
• Sudoku
• Texas Hold'Em
• Treasure Isle
• Triumph
• Vampire Wars
• Word Twist
• YoVille

Capcom
Capcom is a Japanese based company which has stretched out all over Europe and America.
Capcom is a manufacturer and Distributor of electronic games machines. founded in 1979.
now an industry leader in the video game industry because of its cutting edge technology and software which it has released into the industry.


Wideload
A hippopotamus logotype, they develop new games in the old fashioned way, by taking some talented but "weird" people
The games that emerge from this process are unique beasts - and like the mighty hippopotamus, they are not easily categorized or constrained. Games like Stubbs the Zombie, Hail to the Chimp, Cyclomite and Texas Cheat'em have charmed demanding gamers around the world. Now, after their recent move to Disney Interactive Studios, Wideload is busily staking out a beautiful new patch of the creative jungle. If you are put off by other video games, you may find our work refreshingly different.

XBOX live market place
this is a digital market place built into the xbox 360. you can purchase credit called microsoft point which you can use to buy game trailers, games, music, and even full length dvd quality movies. The market place requires an internet connection but means you dont have to go to the shop to get promotional upgrades and features.
The 11th August 2009 update added Xbox 360 games for download, Avatar Marketplace and renamed Community Games to Indie Games. The market place also has content control for regions to stop them breaking rights laws.

Braid

Braid is a platform and puzzle video game developed by an independant software developer Jonothan Blow.
Braid was only accessable on the xbox live market place, or available to download on the PC, until may 2009 when the company hothead released the game for the mac and in november the same company released it for the playstation network. There is no disc you can buy from the shop on it this saves microsoft money by not having to find
distributers for the software they can sell it online.

Open source software

Open-source software (OSS) is Computer software that is available in source code form for which the Source code and certain other rights normally reserved for copyright holders are provided under a software license that permits users to study, change, and improve the software. Open source licenses often meet the requirements of the Open Source Definition. Some open source software is available within the public domain. Open source software is very often developed in a public, collaborative manner. Open-source software is the most prominent example of open-source development and often compared to user-generated content. The term open-source software originated as part of a marketing campaign for free software.A report by Standish Group states that adoption of open-source software models has resulted in savings of about $60 billion per year to consumers.

RAGE Rockstar Advances Gaming Engine

Rage is a game engine crated by Rockstar San Diego with contributions from Rockstar north.
This was used mainly in 6th generation consoles (ps3, Xbox 360, wii) and features in games such as Midnight Club3 and GTA IV.
The game engine features programmes such as Euphoria character animation engine and open source bullet engine.
RAGE made games more realistic and less cartoon like.
Rockstar's previous game engine was called Criterion games' Renderware.




Games powered by RAGE
-Rockstar presents table tennis
-Midnight Club Los Angeles
-Max payne 3
-GTA IV
-Red Dead redemption
-Agent

Gta IV distributor

Gta 4 has two distributors. One in retail (Take Two Interactive) and Steam (Online).
Take Two is an American publisher, developer and distributor of videogames. Take Two own rockstar games and 2K games.
The headquarters is based in new york.
Steam is a digital distribution company who only sell online, they vary their distribution form large popular games to small independent ones.

First task game analysis

The game is called Midnight club 3
The main audience for the game is teen/young adults intrestested in racing games and probably fans of "The Fast and Furious" series of films.

The content is very good, the graphics are very good due to the large production team use to make it, the detail on the cars and the surrounding environment is excellent. interaction is very good there is a lot to do in the game. the nitrous feature on the cars is just funny its fairly unrealistic but i honestly don't care because it can flip a race.

The only potential problems are that being a racing game you can only drive around in cars there is no alternative play feature as featured in other games such as "GTA" or "DRIVER".

The main film/ media this reminds me of the "Fast and Furious" movies. However is also relates to car tuners and street racing which could be a negative influence as people may try to drive like that in real life.

There are similarities between this and GTA vice city as they both have cars in them but this is where the similarity ends as Midnight club excels into a full on driving game and GTA vice city into a action packed game with missions and gun fights. the graphics are also much better on Midnight Club due to it being released many years after the release of vice city and a biggere development team was used.

Second task

1) Final fantasy XII
2)Spyro, final fantasy series, and pokemon
the graphics were enjoyable and entertaining, intresting gameplay and intresting story line especially final fantasy 7
3)GTA IV, Modern Warfare &fall out 3
gta IV is a stress relieving gangster game with excitng objectives aswell as free cruising
modernwarfare is enjoyable playing iwth friend on line on the 360
fall out is a roleplaying game where you are deserted after a nuclear war and fight for survival in a wasteland very large exploration area
aswell as BLOOD VIOLENCE GORE!!!
4) PS1, PS2, PS3, Xbox 360, Nintendo gameboy, Nintendo gamboy colour, Nintendo DS, Nintendo gameboy advanced, PSP,
5) I dont play on line website games