What is technological convergence and give an example of its use in industry ?
Technological convergence is being able to use one system to perform many different functions, such as being able to play DVD's,Blue-ray DVD's and CD's, store music and photo's.
An example of this within the industry is consoles like the PS3, xbox 360. Also technological convergence occurs within games, for example GTA uses music within the games on radio stations and you can also go to the cinema.
An advantage of having technological convergence is that consumers will only need to buy one console in order to have a range of different functions. Another advantage of this is that as you can store music on it consumers will no longer CD's after they have uploaded them so they can sell them on to others.
A disadvantage of technological convergence is that it makes consumers more dependent on console manufactures as they are supplying many different functions, it would mean that businesses that just make DVD players would be put out of business as they are no longer needed.
Showing posts with label Matt McCarthy. Show all posts
Showing posts with label Matt McCarthy. Show all posts
Tuesday, 11 May 2010
Friday, 7 May 2010
Distribution Task-Mario kart
1. Mario Kart is available exclusively on the Nintendo Wii.
2. I think that it is only available on the Wii as all Mario games have been exclusively for Nintendo consoles, also the Wii uses motion sensor technology so the game can be played using this or the traditional controls. using the motion sensor makes the game more challenging.
3. Mario Kart can be played both offline and online so that many opponents can be played against in various different ways for example you can invite friends round and play at your house or you can host games online against your friends or other people from all over the world.
4. This game cannot be played on any websites, however you can buy the game on many different websites such as, Play.com, Ebay, Amazon, Game.com and many other gaming websites.
5. This game prides itself on its multi-player capabilities, you can play with up to 4 friends on 1 screen, online you are able to play with 12 people in one race.
2. I think that it is only available on the Wii as all Mario games have been exclusively for Nintendo consoles, also the Wii uses motion sensor technology so the game can be played using this or the traditional controls. using the motion sensor makes the game more challenging.
3. Mario Kart can be played both offline and online so that many opponents can be played against in various different ways for example you can invite friends round and play at your house or you can host games online against your friends or other people from all over the world.
4. This game cannot be played on any websites, however you can buy the game on many different websites such as, Play.com, Ebay, Amazon, Game.com and many other gaming websites.
5. This game prides itself on its multi-player capabilities, you can play with up to 4 friends on 1 screen, online you are able to play with 12 people in one race.
Online advantages/disadvantages
Advantages.
1. It means that console manufactures are no longer as dominant in the games market.
2. Also games will become cheaper as costs are lower, so those savings can be passed on to the consumer.
3. A wide range of games are available at the click of a button.
4. It also makes gaming more social as online gaming allows you to play games with many different individuals.
5. People can enjoy and buy games without leaving the house.
Disadvantages.
1. How good the gaming experience is will depend upon the equipment the user has, for example how good their computer, internet connection is.
2. There will be a limited amount of space available to store games e.g the computer hard drive, so when that is full you will have to buy a bigger one.
3. There may be subscription fees passed on to the consumer in order for he company to make more money.
4. Will make other gaming companies go out of business, causing the online company to be the market leader meaning that they may charge what they like for their service as they have no competition.
5. If the website goes down for maintenance or your internet brakes you will be unable to play games until the problem is fixed.
1. It means that console manufactures are no longer as dominant in the games market.
2. Also games will become cheaper as costs are lower, so those savings can be passed on to the consumer.
3. A wide range of games are available at the click of a button.
4. It also makes gaming more social as online gaming allows you to play games with many different individuals.
5. People can enjoy and buy games without leaving the house.
Disadvantages.
1. How good the gaming experience is will depend upon the equipment the user has, for example how good their computer, internet connection is.
2. There will be a limited amount of space available to store games e.g the computer hard drive, so when that is full you will have to buy a bigger one.
3. There may be subscription fees passed on to the consumer in order for he company to make more money.
4. Will make other gaming companies go out of business, causing the online company to be the market leader meaning that they may charge what they like for their service as they have no competition.
5. If the website goes down for maintenance or your internet brakes you will be unable to play games until the problem is fixed.
Thursday, 6 May 2010
Uncharted - Drakes fortune advert analysis
We think that this advert is effective as it gives the audience a lot of information about the game as a whole because unlike GTA 4 it does not have a already existing good reputation, so needs to demonstrate that its game play is of a high quality to sell the game.
The audience that this game is trying to sell to are male teenagers who are interested in adventure games full of excitement, such as Tomb Raider and Indiana Jones. the advert shows this as it is quick paced and has a lot of action within it, also it shows quite a lot of violence in many different settings.
We think that it is a fair representation of the game as a whole as it shows the many different levels within the game with explicit detail on characters, weapons and lastly but certainly not least the incredible story line, which is presented in such a manner you actually feel your in the game.
Tuesday, 4 May 2010
Mario Kart wii Marketing
Viral and Guerrilla marketing: Nintendo did not use these two kinds of marketing as they were not applicable to this game, because the audience the game is aimed will not benefit from these types of advertising as they are young children so they would be to young to buy specialist magazines and information would not need to be leaked to them as there parents will be buying the game for them, once the child sees some sort of advert they will want the game.
Mainstream market: This type of advertising is much more appropriate for a game like Mario Kart as young children and parents are much more likely to see the game in magazines,papers or the t.v.
Mainstream market: This type of advertising is much more appropriate for a game like Mario Kart as young children and parents are much more likely to see the game in magazines,papers or the t.v.
Marketing Terms
Marketing: The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Viral marketing: It is a message (advert) that people are encourage to send to one another via the internet.
Guerrilla marketing: Marketing in a unconventional way, using a very low budget in order to maximize profit.
Specialist press: Things like magazines that are dedicated to the subject they are on and specialise in that field, for example PS3 magazine is aimed at people that are interested in the game and the console itself.
Mainstream press: Advertising aimed people that are not buying specialist magazines, in order to advertise to a new market to try and get them to buy specialist magazines and buy a series of games.
Viral marketing: It is a message (advert) that people are encourage to send to one another via the internet.
Guerrilla marketing: Marketing in a unconventional way, using a very low budget in order to maximize profit.
Specialist press: Things like magazines that are dedicated to the subject they are on and specialise in that field, for example PS3 magazine is aimed at people that are interested in the game and the console itself.
Mainstream press: Advertising aimed people that are not buying specialist magazines, in order to advertise to a new market to try and get them to buy specialist magazines and buy a series of games.
Friday, 30 April 2010
Notes on games Britannia programme
The games industry has changed a lot during a short period of time. For example it now takes a whole team of people just to make one game as story lines, characters and graphics have become a lot more complicated to make and design. Another thing that has changed is how games are distributed for example when games were just made by individual people, not big media corporations such as Rockstar games, codes had to be entered into the computer in order for the games to be played, games were not released on Cd's. Now games are sold in big quantities online and in store with lots of advertising and Hype surrounding them for example GTA 4 began advertising long before game was due to be released, this was done so that a high demand was created for the game. GTA was a long time in the making, it took a lot of time to plan story lines and characters overall it took about 6 years to make and release in to stores.
Thursday, 29 April 2010
videogame research Mario Kart
Mario Kart summary
Mario Kart is a racing game developed by Nintendo Entertainment Analysis and Development and published by Nintendo for the Wii console. It is the sixth installment in the Mario Kart series (excluding the two arcade games) and the second Mario Kart title to use the Nintendo Wi-Fi Connection. The game was released worldwide throughout April 2008, but one year later in South Korea. Every copy of the game is packaged with the Wii Wheel accessory, which is designed to house the Wii Remote to allow more intuitive and conventional steering.
Mario Kart is a racing game developed by Nintendo Entertainment Analysis and Development and published by Nintendo for the Wii console. It is the sixth installment in the Mario Kart series (excluding the two arcade games) and the second Mario Kart title to use the Nintendo Wi-Fi Connection. The game was released worldwide throughout April 2008, but one year later in South Korea. Every copy of the game is packaged with the Wii Wheel accessory, which is designed to house the Wii Remote to allow more intuitive and conventional steering.
Games production research
Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd was founded and soon built a reputation for introducing cutting-edge technology and software to the video game market. Now an industry leader in the video game industry for 25 years, Capcom's legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence.
Building on its origins as a game machine manufacturer, Capcom is now involved in all areas of the video game industry and has offices in Tokyo, Osaka, California, England, Germany and Hong Kong.
Building on its origins as a game machine manufacturer, Capcom is now involved in all areas of the video game industry and has offices in Tokyo, Osaka, California, England, Germany and Hong Kong.
About Wideload Games
Wideload Games, a development studio of Disney Interactive Studios, focuses on creating interactive entertainment with original intellectual property and humor as an underlying theme. . Based in Chicago, Wideload Games was founded as an independent studio in 2003 and acquired by Disney Interactive Studios in 2009. Wideload's first game published for Disney Interactive Studios is the original mystery party game, Disney Guilty Party. For more information, log on to http://www.wideload.com.
"Braid is an ingenious and startlingly creative puzzle game, built with an understanding of good game design that even some of the industry's most revered figures could learn from."
Open-source software (OSS) is computer software that is available in source code form for which the source code and certain other rights normally reserved for copyright holders are provided under a software license that permits users to study, change, and improve the software. Open source licenses often meet the requirements of the Open Source Definition. Some open source software is available within the public domain. Open source software is very often developed in a public, collaborative manner. Open-source software is the most prominent example of open-source development and often compared to user-generated content.[1] The term open-source software originated as part of a marketing campaign for free software.[2] A report by Standish Group states that adoption of open-source software models has resulted in savings of about $60 billion per year to consumers. Open Source Does Have Advantages
xbox live marketplace
This feature lets you search, browse, and purchase games, videos, and even avatar accessories while you are away from your console.
Zynga is a casual game developer located in San Francisco, California, United States.[1] The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace.
Zynga was founded in July 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler.[2] They received USD $29 million in venture finance from several firms, led by Kleiner Perkins Caufield & Byers in July 2008, at which time they appointed former Electronic Arts Chief Creative Officer Bing Gordon to the board.[3] At that time, they also bought YoVille, a large virtual world social network game.[3] According to their website, as of December 2009, they had 60 million unique daily active users.[4]
In December 2009, Russia's Digital Sky Technologies bought a $180 million share of Zynga.[5]
As of February 2010, Zynga has over 750 employees.[6]
On 17th February 2010, Zynga opened Zynga India in Bangalore, the company’s first office outside the United States.[7]
On 18th March 2010, Zynga confirmed that they will open a second international office in Ireland.[8]
Tuesday, 27 April 2010
Technology & Money of GTA 4
Technology
The technology used to create GTA 4 was Euthoria, it allows animators to direct scenes in real-time in a way they have never been able to do before. You can change parameters or change behaviours and see the results instantly on the screen in front of you.
Euphoria made its debut in Rockstar Games’ Grand Theft Auto IV, followed by LucasArts’ Star Wars: The Force Unleashed and is currently being integrated into multiple AAA titles including Rockstar Games’ Red Dead Redemption and NaturalMotion’s debut title Backbreaker.
http://naturalmotion.com/euphoria.htm
Money
GTA 4 cost 100 Million to make, sold 24.5 million copies, earning a total of $1, 250, 000, 000 and making a profit of $1, 150, 000, 000
Bullet software
Friday, 23 April 2010
Second task
1. the first game i ever played was super Mario on the game boy.
2. I used to play games like crash bandicoot and super mario, i enjoyed these games as they were easy to play and alot of entertainment could be had from them.
3. I now enjoy playing games like fifa and call of duty, i enjoy playing these games as you have a lot of control and can make them challenging if you want to.
4. the consoles i have bought are the playstation 1 , playstation 2 and the PlayStation 3. i bought these consoles as they were all of good quality and made for a good gaming experience.
5. As i have a PlayStation 3 i do not need to play games online as they are of worse quality.
2. I used to play games like crash bandicoot and super mario, i enjoyed these games as they were easy to play and alot of entertainment could be had from them.
3. I now enjoy playing games like fifa and call of duty, i enjoy playing these games as you have a lot of control and can make them challenging if you want to.
4. the consoles i have bought are the playstation 1 , playstation 2 and the PlayStation 3. i bought these consoles as they were all of good quality and made for a good gaming experience.
5. As i have a PlayStation 3 i do not need to play games online as they are of worse quality.
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