OnLive advantages and Disadvantages

Advantages
1. One advantage for the consumer would be that the price of the games could become cheaper because it cuts out the manufacturing of the discs and their packaging.

2. Games will become available for a wider range of people because of the cut prices.

3. There will be more space in the home around television sets and makes the living room more family orientated.

4. No piracy of games as they cant be copied

5. Top games are available online sooner than in store

Disadvantages
1. Many people may lose their jobs for example the manufacturers.

2. OnLive could get a bad reputation as they have put all the manufacturers out of business.

3. Downloading these games will take up a lot of space on your computer and therefore could make your computer run slower.

4. Also it means that you wouldn't be able to purchase as many games due to lack of hard drive space

5. If you have a slow broadband connection it could take a while a download, so it could be very time consuming.

Our favourite game advert analysis

The game that we are doing is Viva Pinata on the Xbox 360.

We think that is effective because its creative and the music used is very catchy. It is also appealing to children because it has bright colours and delves into a child's imagination. This advert also give you a real insight into the game as in the last part it shows you game play so you would know what to expect when you play. It shows you the different thing that the game involved and what the graphics are like.

This advert is aimed at young children as the actors in it are also young so the children can relate to them. It also includes a talking pinata which adults wouldn't find entertaining. The colours used are very bright which younger children would also find appealing.

The Boy and His Blob

This video was released in Fall of 2009 to help create a buzz around the product. This is a clip from the youtube games's channel.

http://www.youtube.com/user/Games#g/c/EC3CA0F329A67CA4

Marketing

Marketing is the interaction between businesses and consumers. The commercial process of promoting, selling and distributing a product or service.

Viral Marketing is a technique based on the assumption that people will share information which they have found interesting. Video Clips on the internet is one of the main ways to create the "word of mouth" for the new product or service. It helps to create brand awareness and is alot more valuable than traditional advertising.

Guerrilla Marketing is an unconventional way of marketing, which relies on unconventional and
unexpected. The concept of Guerrilla Marketing is to create a unique, engaging, thought provoking "buzz" around the product or service.

Specialist Press is


Mainstream Press is

Notes on Games Britannia Programme

Ian Livingstone and Steve Jackson were the founder of Games Workshop. They started with the role playing games which was called Dungeons and Dragons.

Ian Bell and David Barben were the co-founder of Elite video game., which could be played on BBC micro and Acorn Electron computers.

Peter Molyeaux was the creator of black and white which involved the user 'playing god' this meant that the user controlled everything within the virtual world.

This then lead on to Lara Croft being created. She was the first ever character made with a personality and background which the gamers became protective over.

Wipeout was the first to create a driving action game which was set in a fantasy world and therefore lead the gaming industry to create more realistic games.

Carmageden was the first game which was made to create political and media attention as the aim of the game was to kill as many people as possible by running them over.

Grand Theft Auto is a mixture of Carmageden and Wipeout and Lara Croft, this was a huge success beasue it was aimed at many people as you could do a variety of different things on it.

Zynga: Is a casual games developer. The company develops broswer based games that work both stand-alone and as application widgets on the social networking sites such as Facebook and Myspace. It was founded in July 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader and Steve Schoettler. In July 2008 they worked with former Electronic Arts Chief Creative Officer Bing Gordon. At the time, they also bought YoVille, a large virtual world social network game where they had 60 million unique daily active users by December 2009. On 18th March 2010, Zynga confirmed that they will open a second international office in Ireland.

^Capcom:is an international developer and publisher of video games. It was founded in 1979 as Japan Capsule Computers, a company devoted to manufacturing and distribution of electronic machines."The name CAPCOM' is an abbreviation of CAPsule COMputer. This was a phrase symbolic of an internal company objective to create a new gaming experience that would exceed that of rival personal computers which had also been increasing in popularity during the same period". Over the years, Capcom has created some of the biggest and longest running franchises in video gaming history. The company released their first arcade game in 1984. Capcom develops products for all age groups and supports the programs and guidelines established by the Entertainment Software Rating Board (ESRB).

Wideload Games: Is an American games developer. It was founded in 2003 by Alexander Seropian, they focus on a core team and many external developers in developing games. The aim was to counter react the cost of the current gaming industry. Their first poject was a 3D action-adventure game where the player takes control of the zombie Stubbs in a plot full of black humour. Wideload games was acquired by The Walt Disney company in 2009, under Disney Interactive name, Wideload will develop original video games properties for Disney.

Xbox Live Marketplace: is a virtual market designed for Microsoft's Xbox 360 Console which allows Xbox members to download purchases and promotional materials. The service was launched in USA on November 22, 2006 via Xbox Live. They use Microsoft Points as currency in the Xbox Live Marketplace.

Braid: is a platform and puzzle video game developed by independant software developer, Jonathon Blow. He came up with the concept of Braid in December 2004 then a year later a version of the game with the same number of worlds and puzzles as the final version but without the final artwork was completed. Braid was developed to promote a non-verbal communication to the player, explaining the fundamental rule of each world at its start and allow the player to interact with that rule throughout the world.

Our Games History - Teina and Sade

What was the first ever game you played?
Tay: The first game that I ever played was Tetris on the GameBoy.
Sade: The first game I ever played was Tetris on the GameBoy.

What games did you used to enjoy playing and what did you like about them?
Tay: I enjoyed playing a game by Disney which included Winne the Pooh and Tigger because at the time I really liked Tigger, and I enjoyed jumping from to block to block.
Sade: I enjoyed playing the game Super Mario Bros and Tomb Raider. I enjoyed these games because in Super Mario Bros i wanted to complete all of the levels and liked trying to defeat the baddies. In Tomb Raider i liked completing the different stages within the game and defeating the enemy.

What games do you play now and what do you like about them?
Tay: To be honest I don't really play anything anymore because it's quite time consuming, however on my iPod I have a few games that i enjoy playing.
Sade: I do not play games frequently but i occasionally play games on my iPod and also on Playstations and Xboxs. I enjoy the graphics and the action in most games.

What consoles have you bought and why?
Tay: I haven't bought any consoles.
Sade: I have not bought any consoles.

Do you play games online? If yes, what games and where do you play them?
Tay: I like to play Farm Town on Facebook.
Sade: Yes, I occasionally play games online when I am at home or bored somewhere. I play games like Rush Hour and Tetris because they have quick and easy levels.